Wednesday, March 10, 2010

Old newspaper ads - Black Magic Chocolates

This one really resonated with me because as a child growing up in Vancouver Island, Black Magic chocolates were the default xmas gift you gave to somebody you didn't know very well or to some secondary family member. Invariably, on xmas day there would be two or three boxes of Black Magic floating around under the tree. What was nice about them was that they weren't considered "quality" by the adults which often meant that we kids could go at them, which I always did with gusto. Turtles and After Eights also often fell into this category, but there was at least one other chocolate set, almost equally popular, that was put out by Rowntree and had a similar theme, but I can't remember the name of it.

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