Briques du Neige: Old newspaper ads

Thursday, March 11, 2010

Old newspaper ads - Pharmacie Montreal

Not as exciting an ad graphically this time, but I think maybe more historically interesting. There were several pharmacy ads and they all advertised 24 hour night and day delivery. Was that something quite in demand at the time? I wonder what happened to the Pharmacie Montreal ("the biggest retail pharmacie in the world"). Did it turn into Jean-Coutu? PharmaPrix?

Actually, I take it back about this ad not being so exciting graphically. I really dig those little illustrations!

1 comment:

Christian Jarry said...: Man 24 hours pharmacy would be great indeed!; March 12, 2010 11:13 AM

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Why briques du neige?

When I first moved to Montréal, I was obsessed with the quantity of accumulated snow in the winter. I came up with a scheme to design a snow-brick making tool and hire out my services to people where I would turn all the snow in their yard to bricks and then stack it neatly. This enterprise, named briques du neige, would also be an excellent way to learn about and integrate myself into my new community. Unfortunately, before I was able to launch my plan, the Japanese invented Yuki-Taro and made me redundant. So my project morphed itself into this blog, kept the title (including the minor grammatical error which perfectly captures my functional but erroneous french) and the mission to better understand this crazy city and the Quebec culture that is such a crucial and complex part of the Canadian story.