Portuguese wine boy

We live in a very portuguese neighbourhood and our street is on their parade route. The street behind us (St. Urbain) is a general parade route and their larger, more festive parades pass along that route even more often. There was a short one this morning that I only heard, but during my walk with the dog, I saw some of the trucks coming back and caught this awesome float/car display of a Portuguese wine boy. The other floats seemed to have a wine and grape theme as well, so perhaps that is the reason for the holiday. Sounds like my kind of celebration!